Today, high quality wireless connections are required all the time. When connectivity and quality are poor, users are responsible for manually troubleshooting and switching to a better quality connection. This can result in frustration, customer service complaints and loss of business. This poor customer experience is due to network operators having little control of which traffic is routed over Wi-Fi or cellular networks.
Additionally, operators incur high costs when carrying network traffic over cellular networks. When connectivity is inadequate, customers often turn off Wi-Fi and route all traffic over LTE which is more expensive. This can negatively impact competitiveness and profitability.