CableLabs’ research shows that when mobile customers perceive a poor quality of experience, 64 percent feel the need to manually troubleshoot their network connectivity—and they believe the quickest and most effective solution is to turn off Wi-Fi and rely solely on the cellular network. Unfortunately, this behavior causes operators direct and indirect losses.

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2018 PWC Consumer Intelligence Series 5G Survey shows that “roughly one-third [of broadband customers surveyed] said that reliability was a ‘must-have’ for internet access” and that “performance drops were a stronger concern than any other factor, though security, speed and cost efficiency each came up as important.”

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